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In the beverage industry of the United States there are already several companies, like Red bull, Monster, Burn, and Coca Cola. All of these players are dominant in the industry as they are doing business for the long time (Nica et al. 2020). The major competitor is Red Bull and this company have different products to offer to the market that the chosen company does not have. Thirst is new in the industry and it will launch Thirstzing, therefore, the market share of Red Bull will impact the market condition of Thirstzing.