Q Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites. Boost your online presence Provide a brief introduction of the company with which you are working. Explain what online presence your product and service will have (include website and social media). Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required
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