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Principles of Marketing Module 3 SLP

Module 3 SLP

Q Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites. Boost your online presence Provide a brief introduction of the company with which you are working. Explain what online presence your product and service will have (include website and social media). Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required

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In the beverage industry of the United States there are already several companies, like Red bull, Monster, Burn, and Coca Cola. All of these players are dominant in the industry as they are doing business for the long time (Nica et al. 2020). The major competitor is Red Bull and this company have different products to offer to the market that the chosen company does not have. Thirst is new in the industry and it will launch Thirstzing, therefore, the market share of Red Bull will impact the market condition of Thirstzing.